Consumer electronics giant JVC (Europe Limited) have donated one of their very latest HD-Everio wireless camcorders (GZ-EX315BEK) to The Songwriting Charity; the world’s number one charity dedicated to the empowerment of youth through the art and craft of songwriting, that also boasts music producers Guy Fletcher and Rupert Hine as patrons.
CEO Nathan Timothy said: “This is a terrific gesture by JVC Europe Limited and means we can enhance the learning experience of the vulnerable young people we work with. Some are so shy and withdrawn, the prospect of performing in front of peers (or the camera!) can be too much.
We had only one camera until now and with JVC’s help, we can enhance the children’s experience, entrusting them with technology that will help them bring to life and share their creative journey through film. It means so much that we can be even more inclusive in the creative process and entrust them with valuable resources like this; letting them take responsibility and develop a greater sense of self belief.
JVC’s kind act will undoubtedly encourage other organisations to recognise how important a seemingly small gesture can make such a huge difference to an organisation like ours. So many opportunities for CSR and collaboration exist, people and customers, want to know; to hear about companies they deal with supporting good causes and doing their bit for the good of others.”
JVC Europe’s Communications Manager, Mushtak Kazi, said: “We were very glad to be able to help and all at JVC wish The Songwriting Charity every success with their worthwhile work.”